ALM201 - Kickstarter CampaignALM201 - Kickstarter Campaign
ALM201 - Kickstarter CampaignALM201 - Kickstarter Campaign
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Breath-A-Bracelet

Created by Millicent Nankivell in Photoshop. Tracker stock photo used taken by Christy Jiang.

About Breath-A-Bracelet

Ever wanted an easy way to gain control over your alcohol consumption?

Introducing Breath-a-Bracelet! Developed by students seeking to bring about positive change, this app and bracelet set is the creative brainchild of Lachie Barbaro, Jess Emary, Christy Jiang, and Millicent Nankivell. The app was developed to track your alcohol consumption through the bracelet available in our package. This bracelet acts as a small breathalyser and when paired with the app, tracks how much you’ve had to drink.

The more you blow a 0 BAC reading into the bracelet, the more rewards you receive. This includes ranking on the national leaderboard, winning badges and even earning discounts to some of your favourite stores.

The Breath-A-Bracelet app encourages its users to drink less and live a more healthy lifestyle. It is perfect for alcoholics who want to get back on track with their lives, and for people who want to monitor their drinking; whether it be out in public or in the comfort of your own home.

The bracelet design is small and discrete and sits on your wrist like a watch, and has a little straw attached that can fold down onto the bracelet. This watch looks like any other fitness watch, so this makes it easy to disguise. This makes wearing the bracelet easy for everyday, and won’t get in the way of your work and personal life.

Graphic collaboratively created by Lachie Barbaro, Jess Emary, Christy Jiang, and Millicent Nankivell, across Canva and Photoshop.

As the pressures we face in modern life continue increasing, our stress levels are rising in tandem. When stressed, it’s not uncommon for people to turn to comforts as distractions to take their mind off of these pressures. A common comfort for many people is drinking, which if not kept in check can turn to excess.

Whether you’re a recovering alcoholic, or a casual drinker who simply wants to monitor their intake for health and safety purposes, the Breath-A-Bracelet is the product you’ve been looking for. It can help encourage you to reduce the frequency of your drinking, as well the volume of alcohol you consume, and live a healthier life.

Interface prototypes developed by Lachie Barbaro and Christy Jiang in Canva, and adapted by Millicent Nankivell in Photoshop.

Why we need your help

Your support for Breath-A-Bracelet will enable us to fast-track and increase production, getting our product to the people who need it most sooner.

We have the idea, designs, and manufacturer all ready to go, but these projects require funding to properly launch. With the help of our backers, we’ll be able to meet that goal and pay the appropriate staff and industry to bring this product to the market.

In turn, our investors—you—will receive corresponding compensation.

Crowdfunding by Rocio Lara (CC BY-SA 2.0)

Features

  • Retractable breathalyser straw
  • In-app mini games to help distract and redirect the user if required
  • Subscription service to additional support tools
  • Leaderboards, add your friends and encourage progress!
  • Slimline and discrete
  • Comes in an array of colours, more styles will come with further development

Stretch Goals

  • If the project hits its funding requirement of $26,000 before the final deadline, then each backer will receive 15% off the price of the final product and will also receive a free reward on the app.
  • If we hit $28,000 before the final deadline, all backers will receive 3 months free access to our in-app subscription only features.
  • If the project hits $35,000, each backer will receive 40% off the final product and will get a further 25% off a second bracelet for a friend. The backer will also receive a free 6 months access to our in-app subscription only features.

Photo by Jukan Tateisi (CC0)

Risks and challenges

Although this is our first Kickstarter campaign, this product has been in development for some time. We will be working with a manufacturer whose reputation and experience is second to none and we are confident that we’ll be able to fulfill our promises to our backers.

Having said that, we do still need your help in order to be able to provide you all with the best quality product we can achieve.

Hopefully everything will run smoothly, however sometimes unexpected situations can hold project delivery up. Global shipping and distribution may also be disrupted at present time, but we promise to do everything we reasonably can to mitigate any potential obstacles.

We will keep our backers up-to-date with the latest news regarding development and distribution processes, and if you have any comments or questions, please feel free to send us an email.

We are all excited to be bringing this revolutionary product into the world, and hope that our backers will be just as energised for the Breath-A-Bracelet as we are.

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